High-floor condominium balcony overlooking a Singapore skyline at sunset

Project Reviews · By Jamus Lee

Independent analysis of Singapore new launches.

Every project run through the same five checks — location, developer, unit mix, price against comparables, and exit. Including the launch pipeline and the Government Land Sales tenders that set tomorrow’s prices.

Framework
5-point review
Coverage
Launches & GLS sites
Stance
Conditional, not promotional
Updated
August 2026
Agency
ERA Realty Network

A showflat is built to make you feel something.

The lighting is warm, the furniture is three-quarter scale so the rooms read larger, and the queue outside suggests you should decide today. None of it is dishonest. It is simply designed to do a job, and the job is not helping you compare.

A framework is what stops the feeling from doing the deciding. Every project on this site goes through the same five checks, in the same order, whether or not I am marketing it. Same questions, same evidence, so two projects can actually be set side by side.

These reviews are conditional by design. You will not find "buy now" here. You will find who a project suits, who it does not, and what would have to be true for it to work at the price being asked.

The Method


Five checks, every project, no exceptions.

None of these is clever on its own. Running all five, in order, on every project is what stops a good story from covering a bad price.

1
Location fundamentals
What is funded and dated, not merely drawn on a master plan. Transport, schools, employment and what is committed to being built nearby.
2
Developer track record
How their past projects have actually held up on resale, not how the brochure reads. Build quality, handover history and pricing discipline.
3
Unit mix and layout
Which stacks, facings and layouts the market will still want in ten years — and which ones exist because the site had to be filled.
4
Price against comparables
The land cost, construction and finance stacked up against surrounding resale. Does the asking price hold up, or does it need the market to rise first?
5
Exit
Who buys this from you, and at what price. A purchase without a plausible buyer at the other end is a hope, not a plan.

See the framework in full

Singapore condominium towers lit at dusk

Published Reviews


Projects covered so far.

View Thomson Reserve floor plans, site plan and gallery

Also In This Pillar


What's coming, and what the land cost.

A review tells you whether one project is worth buying. These two standing references tell you what is arriving next, and what the ground underneath it was bid at.

Jamus Lee walking a couple through floor plans in a Singapore home

What A Review Can't Do


The unit still has to fit your numbers.

A review can tell you whether a project is fairly priced and who it suits. It cannot tell you which stack to ballot for on your budget, whether your sale proceeds arrive in time, or what the stamp duty position looks like in your specific case.

That part is done unit by unit, with your actual figures, usually a few weeks before a preview rather than on the day. If you are shortlisting something, bring the shortlist.

Send me your shortlist

Frequently Asked Questions


The questions I get asked most.

What does a project review on this site cover?
Each review runs the same five checks: location fundamentals, the developer's track record on resale, the unit mix and which stacks will still be wanted in ten years, the asking price against comparable transactions and the land cost behind it, and the exit — who buys this from you, and at what price. Reviews name real numbers and cite where they came from.
Are these reviews independent, or marketing?
They are written as analysis, not advocacy. I am a licensed agent and I may be marketing a project I have reviewed, which I disclose. What that means in practice is that the reviews are conditional: they set out who a project suits and who it does not, and they include the risks alongside the case. If a project does not stack up at the price being asked, the review says so.
How do you estimate a launch price before it is announced?
From the cost stack. The land price paid at tender, plus construction, financing, marketing and the developer's required margin, gives a breakeven and an indicative range. I publish the workings on PropertyInsider.sg so the assumptions can be checked. These are analyst estimates, labelled as estimates, not developer-confirmed prices.
Why do land tender results matter to a buyer?
Because today's land price is tomorrow's asking price. A site awarded at a record rate has to be sold at a price that covers it, two to three years later. Watching tenders tells you roughly what the next wave of launches in an area will have to charge, which is the only way to compare a launch available now against one that is not yet built.
Should I buy a new launch or a resale unit?
It depends on the gap between them and on your holding period. A new launch buys you a fresh 99-year lease, a current layout and a developer warranty; a resale unit is cheaper per square foot and you can move in now. When the price gap narrows, the case for new strengthens — but a narrowing gap is not a discount, and the total cost stack differs on both sides.
Can you review a project that isn't on this site?
Yes. The reviews published here are the ones with the widest interest, but the same framework applies to any launch or resale development you are weighing up. If you are looking at something not covered, send it over and I will run it through the same five checks.

Get In Touch


Let's work out your next move.

Tell me where you are and what you're weighing up. Every enquiry is read by me, and the first conversation is about your goals — not a property.

Jamus Lee, licensed Singapore property advisor with ERA Realty Network
Jamus Lee
Property Advisor · Founder & CEO, PropertyInsider.sg

Licensed with ERA Realty Network (CEA R065771E). If the numbers say stay put, I'll tell you that too.

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